NHS Birmingham CCG
270% increase in Facebook followers
- Social media
- Graphic design
- Paid Advertising
Birmingham and Solihull CCG are the fourth largest NHS CCG in England and are responsible for planning and buying NHS services for the Birmingham & Solihull area. They were looking to engage with patients and clinical staff through social media and grow their following. They also wanted website consultancy to implement changes to increase UX.
Training of the comms team who would be responsible for social management, implementation of scheduling and reporting tools and an initial three month contact (extended to 12 months) to create interesting and thought provoking content on a daily basis to engage online communities and individuals. We worked closely with the comms team who would over time take over the full management role.
Throughout the initial COVID lockdown we supported the CCG with PPC management. Our aim was to highlight the health check services available to the public and support services available to those suffering with mental health issues.
Project design / development
The CCG’s aim to improve the health of local people required them to understand, and act on, what really matters to local people. To get the message out, the CCG needed a suite imagery to represent the truly diverse population of Birmingham and icons to support the services offered. We developed a mobile responsive page containing the assets which could be easily accessible to all.
“Onpage delivered a range of digital services to our organisation.The majority of the service was around social media support, in particular growing the platforms (Twitter and Facebook) through creating and scheduling content and analysing the results. Onpage sourced interesting and thought provoking content on a daily basis to engage online communities and individuals. There was an on-going cycle of assessing what was working well and not so well for our particular pages – Onpage dynamically adapted to reflect what was proving successful on the pages; this was invaluable and really demonstrated our organisation as being ahead of the curve.””
Jennifer Weigham NHS Co Ordinator